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Gossip. It’s everywhere. Over 50 million North Americans per week read gossip magazines, reality and entertainment TV shows are exploding in popularity, Twitter feeds buzz incessantly with quick rumour hits, and office chatter continually supplies the innuendo mill. Let’s face it, we all gossip. We seek it, we spread it. Gossip, as old as time, will never go away.
But here’s the twist - while gossip can indeed nourish sins of envy and revenge when idle talk turns out to be a nasty lie, it can also be surprisingly good for us. Science is proving gossip is an effective social tool for allowing us to judge our own moral behaviour.
Through its back and forth dissemination of information (newsmongering), gossip provides social clues to what is acceptable conduct at school, at work, and in the community. Gossip entertains us, but it also guides us.
This is a program about the unknown science of gossip, the evolutionary dynamics that rests in all of us to seek out gossip, the popular culture impacts of gossip around the world, and (psst, pass it on) the real reason you want this story to be told…
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